Perverse incentives Essays - Motivation, Disincentive,

Perverse Incentives 1)A: A company pays the workers for how many cars they can produce. Instead the workers made little toy cars to produce more to get paid a large sum of money. B: Any system of performance-related pay for corporate executives can induce unacceptable risk-taking, unless there are penalties for poor performance C: Government rebates for low gas consumption vehicles encourage people to buy those vehicles. People who own low gas consumption vehicles find that the cost of driving their cars has gone down, since the cars require less gas, and hence they will want to drive their cars more often. This could result in an increase in total gas consumption. D: No Child Left Behind Act-type laws require schools to show smooth improvement in their students' test scores. Thus, schools may benefit from having poorer performance one year in order to show 'improvement' the next. Alternatively, where tests are given near the end of high school, schools may benefit from not making efforts to discourage lower-achieving students from dropping out before these students are old enough to take the tests. 2) Disincentive: something that discourages or deters; deterrent: High interest rates and government regulations are disincentives to investment. A: The stock market crash B: Occupational Injury Pay Supplements: Many firms pay supplemental benefits to make up the difference between workers compensation benefits and regular earnings. C: Short-Term Disability: In some companies, disabled employees receive STD benefits in lieu of salary after six weeks. But the standard definition for disability may differ from workers comp, allowing an employee to collect both 3) Perverse incentive: is when you tell your company or workers if you do something or produce something you will get paid a larger amount. A Disincentive is when you have something that discourages someone from doing something because it is not what that person thinks is right.

Essay Sample on Personal Information Who Sells It

Essay Sample on Personal Information Who Sells It This essay is designed to help us identify our creditors and those businesses and companies we deal with on a regular basis in our daily lives. To prepare for future chapters, we are going to have you start creating a list of all your creditors and all those businesses you deal with on a regular basis that have your personal identifying information. As you go day to day conducting your personal business, identify each and every company and business you deal with on a daily, weekly, monthly and/or annual basis. Start writing these business names in a journal. The entities that should definitely be included in this list are the companies and businesses that have any item of your personal information such as your name, date of birth, social security number, home address, and home phone number. Make sure you write down the business name and exactly what specific personal identifying information they have on you. By creating this list early on, it will make the later steps of the protection process easier. When you get into the action mode of protecting your personal information, you will have a head start since you will already have started your list. If you need a custom essay, research paper, thesis, dissertation or term paper on English, Business or other discipline feel free to contact our professional custom writing service.

Training Assignment Example | Topics and Well Written Essays - 1500 words

Training - Assignment Example One factor that could be attributed to the failure was the training. My training manager used an inappropriate method to deliver the training; therefore, I did not make the desired progress in my work. I failed to meet my goals and I was instructed to write this report. After discussing various issues in the paper, three recommendations were made. First, the organisation should employ professional trainers who will give the employees many alternatives on the training techniques. Second, a needs assessment ought to be conducted to ensure that the employees are provided with the right information. Thirdly, the organisation should consider giving training that will enhance loyalty. 2. Introduction In all organisations, human resources are regarded as powerful sources of the firm’s success. Therefore, it is important for managers to take interest in their employees since they are held responsible for their performance. Managers should ensure that they understand their employeesâ⠂¬â„¢ needs and provide training in order to enhance their abilities. This largely impacts the firm since it determines its goals achievement (Yang, 2010:2). In this case, the line manager understands that I was competent, in that, the quality of work did was outstanding. However, I failed to pass the level I expected showing that I did not meet the set targets. The organisation understands the importance of training. ... The use of unsuitable methods in the trainings must have resulted to my failure to achieve the goals set. In order to improve my productivity and achieve the set organisation’s goals, there are certain objectives I need to set. First, I will persuade the training manager to use the correct methods in order to ensure that the training is beneficial. Second, using the skills learnt in the successful training, I will increase my productivity and achieve the set goals. 3. Training Training is described as the practice of providing learning opportunities to the employees through mentoring, coaching, workshops or other methods in an effort to challenge, motivate, and inspire them (Frazis and Speltzer, 2005:49). This process is meant to help them play their roles efficiently and execute their functions with ultimate capability and in the set standards. The process of training provides the employees and the managers with the tools needed to develop their careers, perform tasks more ef fectively, enhance their knowledge base and efficiently work among different employees and work conditions (Heathfield, 2013). A large number of managers recognise training as an effective tool for improving performance among the employees. Training helps in the development of employees’ skills, increase in their quality of work and the enhancement of productivity. The managers usually set targets, which they expect the employees to meet comfortably. Successfully meeting these targets indicates excellent performance while failure indicates poor performance. All employees, including those who succeed in meeting the organisation’s goals, need training to improve their morale and build loyalty for their organisation (Yang, 2010:2). 3.1 Who

Bussiness interrogation Essay Example | Topics and Well Written Essays - 2000 words

Bussiness interrogation - Essay Example An analysis of the foundation of motivation has been regarded as the first step towards the creation of successful organizations. Conversely, Allen and Gilmore (2006, pp.35), indicate that, Herzberg theory indicates that, Herzberg motivation theories of motivation are obliging to a proper understanding of the organization’s functions. In his work, Miner (2007, pp.84) argues that, the attributes that contribute to motivation and demotivation cannot be alienated from an understanding of the work place motivation. Motivation, which emanates from motivators, can be described as an intrinsic process that comes from within the individual. On the other hand, demotivators are extrinsic; that surround the individuals in the work place. Among the demotivators stated included, pay that was regarded as a short term motivator. After a while, employees were seen to be as demotivated as they were at the initiation of the time at the work place. This essay shall focus on the Coca Cola Company and the implication of Herzberg’s theory of motivation. Since the commencement of the company, its success story has always had its background on the motivation of employees in the organization. Through motivating employees, the company has managed to enjoy constant and consistent teamwork form its workers. In return, the employees have never compromised on the quality of products produced by the company. Herzberg’s theory, according to Sapru (2000, pp.76), revolves around two major factors that are inclusive of hygiene factors and the motivators. Hygiene factors are likely to cause dissatisfaction in the workplace if not put under scrutiny. Among the hygiene factors include, aspects like job security, safe working conditions, proper organizational policies as well as, quality of supervision along other factors. Sapru (2000, pp.76) argues that hygiene factors do not necessarily cause demotivation in the workplace, but if they are not incorporated in the work

Unemployment and Labor Essay Example | Topics and Well Written Essays - 1000 words

Unemployment and Labor - Essay Example Unemployment and labor Decrease in labor demand and low cost of labor may also result into labor market movement. This is because the mentioned determinants will depress the incomes of labor. Other determinants of labor market movement include culture and demographics. This also includes cyclical elements like government benefits, demand for workers, and unemployment generosity. According to recent studies, labor market can also be determined by indicators such as: distribution of labor force by gender, age, and participation rates; level of education; employment distribution by sex and age; class of workers; status of job; employment rate by sex; unemployment rate by sex and age; and number of people not employed and distribution by age and sex. The labor market movement is determined by many other factors depending on the distribution of labor characteristics in that market. Educational level and qualification has a central role in job transition in the labor market. Work experience and structural factor s also influence the possibility of labor movement and the direction in all market segments. Labor market competition and attitude towards immigration are also determinant factors to be considered. Based on education, investment on human capital and specialization in various occupations may also determine movement within labor market. In order to forecast the rate of unemployment and nonfarm payroll change for November, I will make use of the past rates of employment in history. The prevailing market demands for labor, labor cost, required education level, rate of economic growth, unemployment policies, and interest rates. In the process of ascertaining the forecasted rate of unemployment, I will use the flexicurity debate concept that combines the flexibility of labor market with the security of employees. This concept has been formulated and initiated globally in attending to unemployment. As a concept it shows the necessity of balancing the need for protecting the security of labor market with the need for sufficient flexible labor market. The flexicurity policy is a reliable and flexible contractual agreement via modern labor law and agreement collectively with the employee’s organization. This determines the continual opportunity for training employees for employability and adaptability. This will help me in forecasting the rate of unemployment. Active and effective policies of labor market assist employees to cope the drastic changes. This helps in minimizing the duration of unemployment and even facilitates the movement to new jobs. These policies also encourage employment, provide for sufficient support in terms of income, facilitate the coverage of the provision of social protection, and facilitate the mobility of labor market. Hence, the details of the policies will help me forecast the rates of unemployment. The history of protection of labor is primarily about the working class and the labor movement development. The policies of labor protection have been used before in determining social welfare and economic development. The need to protect the rights of workers has since made the government to get involved in the regulation of policies. These policies are often used to determine compensation and benefits accorded to workers. Therefore, the labor protection policies can a lso be used to forecast the nonfarm payroll change as

Zoo SWOT Analysis and Marketing Mix

Zoo SWOT Analysis and Marketing Mix Jump to: SWOT Analysis | Marketing Mix Analysis Executive Summary: The new event of process scheduled in the recent era is the launch of e-Business. This process is basically an additional method for the growth of productivity and an increase in the zone of profit for the business that is involved. The key structure of the e-Business is the active utility of the computers and online transactions. This also involves various strategies to complete the process and handle the structure with core techniques for the best result. The acquired process of marketing and management in the recent years have grown and taken its place with latest techniques and new acronyms in the global touch. E-Business is the new integration of the activities of the organisation or the company and their products along with their services and procedures in the internet. A old traditional business linked with the new growth of enables e-Business strategy integrating the activities of the organisation or the company featuring sales, accounting, marketing and many more operations that are concerned with the organization and their process involved takes us to the pride of achieving the future growth and their expansion. Outline Segment: This assignment includes the necessary of identifying the principles of marketing and a complete analysis of the structure of e-business in to the chosen illustration. The time to time market explains the product launch and their association with the market for the release. It redirects the right time for the consideration of launch of the project or practice in accordance with the implementation changes that has to take place within the organisation as a matter of fact. Branding: The process of branding shall be concerned as the part of sources provided in the internet and other resources about the brand and by the tasks of business of participation. The web page normally supplies the relevant scope of information about the brand and the organisation with its benefits and service provided on the real. A website establishes the fact of the company or the organization and creates awareness about the offers and availability of the schemes provided by the company. It also brings the latest key on notice to the immediate reach of the customers and creates a satisfaction among the customers. The process of branding not only has an impact on the customers but also enriches the source of customers with a build of trust and raises itself with a value of accreditation in the market of competition. The brand becomes a part of the quality and promise of the customers and the partners along with the employees as a part of flexibility, trust and growth. Singapore Zoo: The Singapore Zoo, Located at 80 Mandai Lake Road, is also known as Mandai Zoo or Singapore Zoological Garden. Popular for its Night Safari attraction, the Zoo has a reaped a long list of awards, both local and international. This has to be the one of the really beautiful zoos, of which there are all too few. It is brilliant laid out, so that the ceclosure fences are almost totally hidden. The expanses of the water of the seletar reservoir are a magnificent additional feature of the setting. The animals are beautifully maintained in good health, in spite of the climatic conditions. All in all, the Zoo shall receive a warn congratulation for the heads that are responsible for them, and declaring it for us was a great experience to see it. The gem of an idea to have a zoo was conceived by Dr. Ong Swee Law. Opened on 27 June 1973, the Singapore Zoological gardens caters to recreational, educational and social needs of Singaporeans and tourist to the republic. The Open Zoo which reflects the absence of physical barriers in enclosure design. Instead cascading waters, lush vegetation and moats cleverly mask the hidden barriers to enhance the illusion of freedom and natural jungle-like atmosphere for the animals. The Zoo began with the humble collection of 270 animals of about 72 species. To date, a total of over 2000 animals of 240 species are displayed in some 70 exhibits. One of the more appealing attractions at the zoo is the animal show. The animal shows Primate Reptile show s and Elephant and Sea-lion shows. Due to popularity and surge in crowds, an Amphitheatre was built in 1985 to centralize these shows and to seat visitors comfortably. The amphitheatre which has a long pool with glass panels for aquatic acts can seat 1,500 and can accommodate up to 2,000 spectators. The Animal Shows are specially designed to incorporate the natural behaviours of the animals to educate visitors in an entertaining presentation. The conservation messages are disseminated to the audience during the shows to heighten their awareness of the environment. In 1987, the Zoo introduced the Special loan exhibit, where rare animals on loan from other Zoos are displayed for a short period. The animals which have been displayed at the special Loan Exhibit include the golden monkeys, white tigers and giant pandas. This novel idea gives visitor s an opportunity to view rare animals which cannot be exhibited permanently at the zoo. The enclosure was renamed Singaporean Press Holdings (SPH) enclosure following its adoption by the SPH group in 1990. Another major breakthrough for the Zoo was the introduction of underwater viewing exhibits. The first was in 1988 the underwater viewing polar bear exhibit enable visitors to rub noses with the Zoos polar bear. Since 1987, the Zoo pas sed the million marks in visitor attendance. The string of awards bagged by the Singapore Zoo attests to splendid inhabitants and services: 2002 Asean Tourism Association (ASEANTA) Awards for Excellence, Best New attraction in ASEAN (Singapore Zoo for Hamadryas Baboons The great rift valley of Ethiopia). 2001: STB (Singapore Tourism Board) Tourism Awards: Leisure Attraction of the Year 2001 (Singapore Zoo). 2001 The Singapore Totalisator Board Excellence Singapore Award: Internationally acclaimed open zoo design and excellent in-situ conservation achievement. 2000: Where Singapore magazines Concierge Choice Awards: Best Place to Take the Kids. 1999: IMA (Incentive Meeting Asia) Awards: Best Theme Attraction. Important Campaigns in the process of integration of the organisation in e-Business are as follows; A new architecture of strategy and launch of business automation by the process of e-Business. An enhanced view and recommendation of the developed solution in the web and front-end legacy applications. A new format of the developed portals of the organization or the company with the update of the latest information. New value chain integrated through the web based application for the company or the organization. SWOT analysis: The SWOT analysis is an understanding of the total result of the current position of the business. It defines the Strength, weakness, opportunities and the threats of the organization matching the external opportunities with the internal strengths. The company or the organization involving for the SWOT analysis has to order the strategies and strengths to hold in control the weaknesses and eliminate the threats in any from the external sources. (S)trengths: They are open 365 days all around the year and it is considered as a most entertained tourist attraction. They open at 8:30 am in the morning and close at 6:00 pm in the evening creating an enthusiastic environment for all ages from 6 to 90 daily all around the year. The last ticket sale everyday is available at 5:30 pm enabling the visitors to enter at the event of closing for short time enjoyments too. The cost of the entry is also reasonable for the attractions available in the theme forest, the Singapore Zoo. Rental of the stroller is available enabling a hassle free travel until the Zoo and the charges are also reasonable as $9 only. Complimentary admission for DDR(Disability Development Registry) card holders and entitlement of beneficiary programmes chosen by the Voluntary Welfare associations. Protection and conservation comes with education. The visit enhances us to understand the necessary of conservation and protection raising awareness. Organising events such as wedding and parties for own reason with reasonable cost guaranteeing the success of the occasion conducted. Sponsorship and adoption also remains as a part of the team along with small donation initiating the success of protection and conservation of wildlife. The location suits the entry itself with a night safari and orchid gardens roaring itself with pride for visiting. Shows are unique and visiting Australian outback, cat country, critters Longhouse, Fragile forest, Elephants of Asia, Hamadryas Baboons, Orang Utan, Polar Bear, Proboscis Monkeys, Primate Kingdom, Rainforest Kidzworld, Reptile Kingdom, Wild Africa, White tiger are the main attractions. (W)eaknesses: Weather: The weather circumstance may be the stop point, as prediction is never accurately right hence the market prediction refers accordingly. Cost: This cost may sound reasonable when considering the factors of the total value and convenience referred in the place. Place: The location depends convenient on consideration upon the general factors but the unique thoughts upon the each visitor vary. Shows: Visitors though they are happy with the shows and preferences that are given or organised by the organisation but they prefer to have more shows. (O)pportunities: The Singapore Zoo is said to be an organised theme with shows, events and attractions. They tend to have increased in their growth along with the years. Now they have become a part of the wildlife protection and conservation creating awareness in the social media. There are quite a lot of opportunities and competition that exist in the field in and around the world. (T)hreats: There are no huge threats when concerned with the whole of the organisation whereas some exist such as the competition between the other themes around the area. There exist another night safari and orchid gardens for visiting. The location Singapore itself refers itself for a calm and roaring entertaining area. The visitor can become a sponsor or a member, he can involve himself as a part of the team enriching the lives of animals the wonder and an escape for the reality in admiration. They are the sources of a living entertainment and they have to be preserved. Marketing Mix: The most important elements of marketing are defined as the 4 Ps. They are Product, promotion, price and place. An organization may change the elements of marketing according to their requirements and tendencies. The target for their own caste in the market is set with official designation with the alteration of the principles of marketing mix if required and are taken in to consideration for the fact of earning their benefits in the resource implemented. The main component to be considered is the addressing of the competitive market and the implementation and the process of support by the operations merged to prove the reach of the target through the marketing mix principles. Taking the marketing mix in this instance for this organisation comprises of the products, place, promotion and distribution. The products offered are the actual offering that is present in the location and the price is the value that remains exchanged for the offering present in the place. The promotion includes the targeting of the audience with the mix of promotions for the attraction of visitors. Distribution covers the place where the product is being offered and located for the targeting of the audience. Place: The location is been chosen as the best suited place for the construction of the Zoo and its the perfect place for the process chosen by the organization. The organization built has various ideas such as scheduling events and wedding ideas indoor or outdoor events. They also categorize themselves in organising the events and catering and all sources for the booked events. The location sets scenic view and way for the other places of attraction such as the night safari and orchid gardens that cover the tourist spots. The major point discovers the area as a whole of tourist attraction and determines itself with a variety of attraction such as night safaris and gardens on way to the Rainforest zoo. They also become a part of other organisations such as the zoos and wildlife conservation within the country. The animal encounters and rides, feeding times, animal photography, zoo shop plays an important role in the pride of being unique among the other attractions. Price: The cost of the entry is effective when considered the shows and features of the Zoo. The price is $20 per adult and $13 for the Child aged within 6-12. Students concession and group allowances are available when booked as a whole and has to be contacted the organization. They have some plans for the disabled and authorised visitors allowing a free entry for the DDR card holders. Product: The zoo comprises of various shows in exhibiting the wildlife of the organisation and other specific animals such as White tiger, fragile forest, wild Africa, Elephants of Asia, cat country, Orang Utan, Reptile Garden, Polar bear, Proboscis Monkeys, Rainforest Kidzworld, Primate Kingdom, Hamadryas Baboons, Critters Longhouse, Australian outback. It is also considered as the finest zoo in Asia and ranks top among the beautiful zoo of the world too. The animals adopt an open concept of living in the landscape and spread across the vivid and spacious environment separated for the curious spectators with wet and dry moats. The shows are of varieties and the spark for enthusiasm lie in high potential for customers to return often in visiting the zoo. It is considered to be the worlds first zoo with night wild life park on may 26th 1994. It covers the second place for the dense forest divided among the east and west loops. An extraordinary experience with the nocturnal species of more than one thousand animals within a count of 100 species toggled in the technique of soft light of visibility. The night safari is said to the wholesome and popular entertainment in the night attracting almost all the visitors of tourist attractions present in the city. Over the past decade it has not let itself one percent down with the novelty. It has loaded itself with four awards in the recent past including the local and international being a part of the IFEA Pinnacle award of the 2001 with a present title as the Gold winner. The Night safari process is also famous for its Gourmet safari Express. Promotion: The promotions of the organisation comprises of the animal photography, guided tours, Animal encounters and rides, feeding times, foods and beverages, shops in zoo, friendly facilities for the disabled and shows organised according to the periods of season. Education and conservation are part of the promotional scheme for the visitors to get involved with the social space. The childrens world was created in the year of 1973 consisting of the play land and the animal land. The famous miniature train ride that connects the lands together and the animals are placed in such a manner that they exist in their natural habitat unlike the artificial influence and stimulation. The animal land in entitled for the childrens to play and with a real life experience as the domestic animals participate in the play. The domestic animals include the chickens, rabbits and sheep. The play land is efficiently placed with conventional equipments used for play enhancing the space of life. The childrens world has been voted the best location for the kids in the magazine Where Singapore inaugural concierge choice 1999 awards. This is the first world wide entertainment promotion among the other specimens in the same category all around the world to introduce the varieties of elements such as the underwater exhibits an opportunity to view the rare animals within the short span of time as the zoo is just 37 years old. The zoo is amphitheatre centralised that was built in the year 1985 and now it has reached the heights of audience including the primate, reptile and elephant shows starting in the 1970s and helping the launch of amphitheatre with more than 1500 to 2000 seats of accommodation. Awards: The awards have been contributed for the specialised services and splendid inhabitants of the zoo. The Zoo initially started with 270 animals of about 72 species and has grown to an extent of 2000 animals contributing from the 240 species displayed in almost 70 exhibits. The awards are both local and international as listed below; 1999 Best theme Attraction- IMA (Intensive and meetings Asia Awards) 2000 Concierge choice awards Where Singapore Magazine Best place for kids 2001 Leisure attraction of the year Singapore Totalisator Board of Excellence for Singapore award 2001 Singapore tourism Board (STB) Leisure attraction the year 2001. 2002 ASEANTA Asean Tourism Association Awards for excellence: Best New Attraction. Experiences: The various attractions that are found in the organisation is said to be dimensional and are the best experience in ones life after the visit. The new vision of administering and maintaining the species of living example and their conservation is the most important feature. The visitors all over the world have always been satisfied and this organisation has taken the pride of providing more than the cost involved per person for the entertainment. The events organised consist of vivid ceremonies personalised according to the booking made by the individual and general events such as wedding and celebrations of specific occasions are organised in such a way that they are most remembered and considered the best in the minds of celebrated individual family. The vast number of crowds and selection of shows organised in the zoo according with the seasons play an important role for the visit of various visitors and audiences. Marketing Controls: Market research, customer surveys, participation, sponsorship, attendance with on-field success is considered to be the main controls of marketing generally. The e-business plays an important role in the marketing roles for this organisation. The website is specially designed to contribute al the efficiency and entertainment lively probing the customer to participate in the visit. The design of the website enhances the quality and governance of contribution in a specialized way. It also shows complete data of the zoo and further to the facts present it also allots a chance for the participation of the visitor along with the excitement offers. Conclusion: The overall consideration and the above report show the complete focus of the organisation. The report after the examination from the history until the latest score of the organisation considering the facts along with the advantages and disadvantages conclude that they are listed in the top ranking for the attractions world-wide. This result shows the specific activity and growth of their marketing through a new median of e-Business launching their complete attractions and consideration with a virtual view over the available charts of the organisation. The marketing strategies that actively participate in the role of increasing their growth from the past decades have contributed much to their heights of enhancement. Hence the process of growth has taken an important ride in the marketing strategy and mix along with core key of E-Business.

The Integration of Cognitive and Behavior Therapy Essay -- Psychology

My personal theoretical orientation to counseling is Cognitive-Behavioral therapy. Cognitive-Behavioral therapy helps the client to uncover and alter distortions of thought or perceptions which may be causing or prolonging psychological distress. The theoretical foundations of CBT are essentially those of the behavioral and cognitive approaches. CBT leads to a clear, persuasive, and evidence-based description of how normal and abnormal behavior develops and changes (Kramer 293). The term â€Å"cognitive-behavioral therapy† or CBT is a term for therapies with many similarities. CBT is not used as a cure and often times used to help with anxiety or depression the most, and may be single or in group settings. There are several approaches to this form of therapy which include, Rational Emotive Behavior Therapy, Rational Behavior Therapy, Rational Living Therapy, Cognitive Therapy, and Dialectic Behavior Therapy. Cognitive-behavioral therapy is based on the idea that our thoughts cause our feelings and behaviors. External things, like people, situations, and events do not. The greatest benefit of this fact is that we can change the way we think, feel, act, and even more so if the situation does not change. In the development of methods of CBT, findings from basic research on the key concepts have been blended with cognitive theories. The most important of these findings are the following: The first is depressive behavior, including low energy, lack of interest, helplessness, and other reductions in psychomotor activity, can be successfully modified with behavioral techniques. The second one is exposure therapy and related methods are particularly effective interventions for many disorders. The last one is that behavioral interventions c... .... "An Introduction to Cognitive Therapy & Cognitive Behavioral Approaches." Counselling Resource. Counselling Resource, 02 Nov 2010. Web. 1 Dec 2010. http://counsellingresource.com/types/cognitive-therapy/index.html. Pucci, Aldo. "Techniques/Methods." What is Cognitive-Behavioral Therapy? 2010: 1. Web. 27 Nov 2010. . Pucci, Aldo. "Therapeutic Relationship." What is Cognitive-Behavioral Therapy? 2010: 1. Web. 27 Nov 2010. . Rubarth, Scott. "Stoic Philosophy of Mind." IEP, 2005. Web. . Unknown, Author. "CBT Techniques I." CUNY Edu., 2010. Web. 1 Dec 2010. . Wright, Jesse H. "Cognitive Behavior Therapy: Basic Principles and Recent Advances.† American Psychiatric Association. IV.2 (2006): 6. Print.